The best private, ad-free portfolio trackers (2026)

There's an old rule online: if you're not paying, you're the product. Nowhere is that more uncomfortable than a portfolio tracker, which sees the most sensitive data you have — everything you own, and how much of it.

A lot of popular trackers are free. Some are ad-supported and use your activity for targeting. Others are free because they're a funnel that routes your net worth to a sales team. Neither is disqualifying, but you should know — and if you'd rather your holdings simply not be monetized, this guide is for you.

Here's how to judge a tracker on privacy, and where Evibe stands.

How to judge a tracker on privacy

• How is it funded? Ads, data, advisor referrals, or a straightforward subscription? The business model tells you who the customer really is.
• Ads and tracking pixels. Present or absent? Even "we don't sell data" platforms often use anonymized activity for ad targeting.
• Data selling and sharing. Is your data sold or shared with brokers, advertisers or advisors?
• How data is stored. Anonymized? Encrypted? Local-only? Can you delete all of it yourself?

Where Evibe stands

Evibe is paid, on purpose — $9.99/month or $79/year, billed through your Apple ID (there's a 7-day trial on the annual plan, but no free tier). That single choice removes the incentive to monetize you:

• No ads. No tracking pixels. No lead generation. The marketing site runs no third-party analytics on you, and the app doesn't advertise.
• No selling or sharing your data — not with advertisers, data brokers or financial advisors. Ever.
• Anonymized storage. Your portfolio is stored with no human-readable identity sitting next to the holdings, on a cloud database hosted in Canada. Authentication runs through Firebase, so we never see or store your password.
• You're in control. Delete your account and all of its data from inside the app, anytime.

And by design, Evibe is a tracker, not a broker or advisor — it never places orders and never moves money, even on connected accounts. There's simply no trading desk or advisory arm on the other side of your data.

One honest note: Evibe stores your (anonymized) portfolio in the cloud so it works across your Apple devices and powers live data — it is not an on-device, end-to-end-encrypted vault. If client-side encryption is your hard requirement, see Capitally below.

The other privacy-first options

• Capitally. The strongest choice if you want on-device, end-to-end encryption — your data is encrypted with a key derived from your password that never leaves your device; even Capitally can't read it. Paid, DIY-investor focused.
• Kubera. Subscription-based, no ads, no data selling — a privacy-respecting way to consolidate everything.
• Ghostfolio. Open-source and self-hostable; the strongest privacy is achieved by running it yourself, with anonymous sign-up available on the hosted version.
• Portfolio Performance. A free desktop app that keeps your portfolio as a local file with optional AES-256 password protection — nothing ever goes online.

The ones to go in with eyes open

• Empower. Genuinely useful and free — but free because it's a lead funnel for its wealth-advisory business. Expect advisor contact.
• Yahoo Finance. Great free data, but ad-supported, and anonymized browsing data feeds ad targeting.

The bottom line

Privacy comes down to incentives. A tracker funded by a subscription has no reason to touch your data; one funded by ads or advisor referrals does. If you want the maximum-privacy, run-it-yourself route, Ghostfolio or Portfolio Performance are excellent. If you want on-device encryption, look at Capitally. And if you want a polished, Apple-native tracker funded honestly — no ads, no data selling, anonymized storage — that's the lane Evibe was built for.

Read our approach to privacy and security, or compare Evibe with Empower and Yahoo Finance.

Download Evibe and track your portfolio without becoming the product.

— The Evibe team